To scroll or not to scroll?

People generally have strong opinions about scrolling on websites. Not so long ago it was nearly a sin to design an interface that required scrolling (how long is long in web years?). Today, however, I don’t think twice about placing content “below the fold.” I certainly encourage positioning the most crucial information in the upper portion of the design, but scrolling is easy—it’s “browsable.”

Mighty web usability expert Jacob Nielson has just released an article that suggests while scrolling is acceptable, it doesn’t excuse website owners from prioritizing content. He has even included some interesting eye-tracking studies. Cool.

Read Scrolling and Attention.